Dr. Alka Gupta Honored as “20 Under 40” by American Journal of Health Promotion
Washington, DC, [August 20, 2024] ⎯ Blue Rock Care is excited to announce that Dr. Alka Gupta has been named to the American Journal of Health Promotion’s prestigious “20 Under 40” list. This accolade recognizes outstanding professionals under the age of 40 who have made significant strides in the healthcare field.
Dr. Gupta, the co-founder and Chief Medical Officer of Blue Rock Care, has been honored for her innovative contributions to health promotion and her dedicated service to the DC Metropolitan community. This recognition underscores her dedication to enhancing healthcare practices and her influential role in improving patient outcomes.
Blue Rock Care, which began operations in March 2021, has been making a notable impact throughout the Washington Metropolitan area, particularly in addressing the healthcare needs of seniors and disadvantaged populations. The firm has strategically positioned itself in Wards 7 and 8, areas with a high percentage of minority residents and significant healthcare disparities. Many of these seniors are enrolled in Medicare and face barriers to accessing quality care due to transportation challenges and limited local resources. Blue Rock Care’s innovative approach includes providing in-home visits and telehealth services, making healthcare more accessible to those who traditionally struggle to receive medical attention. By focusing on these underserved communities, Blue Rock Care is working to bridge gaps in care and improve health outcomes for individuals who face higher rates of chronic conditions and systemic inequities.
Dr. Marc Berg, former CEO and Co-Founder of Blue Rock Care, previously emphasized the strategic importance of their location choice: “We saw a significant opportunity to serve an underserved population. Many of our patients face barriers to accessing care due to transportation challenges and a lack of nearby services.”
Dr. Gupta and her team leverage employ a wide-range of solutions, including advanced technology for remote monitoring, home visits, and telehealth services, to ensure patients receive the care they need without the burden of long travel distances. This approach not only improves accessibility but also aligns with Blue Rock Care’s commitment to enhancing health outcomes for African American and Hispanic seniors, who often experience higher rates of chronic conditions and face systemic healthcare barriers. By leveraging technology and providing home-based care, Blue Rock Care is committed to improving accessibility and health outcomes for these vulnerable populations.
“We are immensely proud of Dr. Gupta’s achievement,” said Esther Haskins, VP of Marketing & Partnerships at Blue Rock Care. “Her inclusion in the ’20 Under 40’ list reflects her remarkable dedication and the positive changes she’s helping to drive within our community.”
For additional details on Dr. Gupta’s recognition and Blue Rock Care’s initiatives, visit Blue Rock Care’s website at www.bluerock.care.
ABOUT BLUEROCK CARE
Based in Southeast, Washington, DC, Blue Rock Care is a leading provider of primary care services committed to enhancing health and well-being across the DMV area. Our mission is to deliver high-quality, patient-centered care and to drive advancements in healthcare through innovation and excellence.
CONTACT
Esther Haskins
VP of Marketing & Partnerships
Blue Rock Care
esther@bluerockcare.com
240-273-6881
www.bluerock.care
